Original Article: https://www.juniorstocks.com/rick-rule-s-vric-2026-warning-why-90-of-junior-miners-are-trash
Navigating the hype of the 2026 bull market by ignoring the noise and focusing on the math.
The mood at the Vancouver Convention Centre this past weekend was electric, bordering on euphoric. With gold flirting with new highs and the "This Isn't Our First Bull Market" panel drawing standing-room-only crowds, attendees at the Vancouver Resource Investment Conference (VRIC) 2026 were ready to party like it was 2011. But amidst the sea of back-slapping and bullish forecasts, one man arrived with his trademark cold water bucket. Rick Rule, the legendary resource investor, didn't come to hype the crowd; he came to deprogram them.
While the hallway chatter focused on which penny stock might be the next 10-bagger, Rule took the stage with a different message, one that dissected the very mechanism of the conference itself: the art of "speaking." In a workshop aptly titled "Make The Money, Take The Money: A Discussion of Selling," Rule laid out a thesis that was as uncomfortable as it was necessary. His core argument was that 90% of the junior mining sector is "trash," populated not by business builders, but by professional speakers, promoters who excel at weaving narratives while incinerating capital.
Rule’s critique of this "speaking" class strikes at the heart of the junior mining model. He posits that the vast majority of the 2,000+ listings on the TSX Venture are not exploration companies in any real sense; they are "lifestyle companies." These entities exist primarily to pay the salaries, travel expenses, and listing fees of their management teams. In Rule’s view, these executives are in the business of selling stock, not finding ore. They are professional speakers, traveling from conference to conference, delivering polished pitches that answer every question except the one that matters: "What is the specific value proposition of this drill hole?"
This distinction between "speaking" (the narrative) and "arithmetic" (the reality) is where retail investors get slaughtered. Rule warned that in a bull market, which he and fellow legends Ross Beaty and Robert Quartermain confirmed we are undoubtedly in, the "speaking" class thrives. A rising tide lifts all boats, including the "leaky scows" that have no business being afloat. When money is cheap and optimism is high, a CEO with a good story and a silver tongue can raise millions without ever delivering a gram of gold.
When Rule declares that 90% of the sector is trash, he isn't being hyperbolic; he is doing the math. His calculation is brutally simple. If a junior miner raises $1 million but spends $700,000 on General and Administrative (G&A) expenses, salaries, marketing, and yes, speaking at conferences, only $300,000 actually goes into the ground. Mathematically, the company is doomed. The probability of an exploration discovery is already low; slashing the exploration budget to feed the management team's lifestyle makes success statistically impossible.
Rule’s "bit" on this topic served as a litmus test for the audience. He urged investors to ignore the adjectives ("world-class," "game-changing," "tier-one") and focus entirely on the nouns and verbs of the financial statements. If a company spends more on telling you they are finding gold than they do on actually looking for it, they are a liability, not an asset.
The danger of the 2026 bull market, according to the "This Isn't Our First Bull Market" panel, is that it masks incompetence. In a bear market, the trash goes to zero. In a bull market, the trash doubles, luring unsuspecting investors into a game of musical chairs. Rule’s advice to the VRIC audience was to become a "sniper, not a shotgunner." Instead of buying an index or spraying money at every booth with a shiny core sample, investors must ruthlessly filter for the 10% of management teams that treat their capital with respect.
This means demanding answers to uncomfortable questions. Rule suggests asking management to justify every dollar of G&A and to articulate exactly what scientific question their next drill program will answer. If the CEO starts "speaking", launching into a rehearsed monologue about the macro environment for copper or the history of the region, Rule says to walk away. You want a geologist who speaks in probabilities and drill targets, not a promoter who speaks in dreams.
Rick Rule’s performance at VRIC 2026 was a masterclass in contrarianism. While others celebrated the return of the easy money, Rule reminded us that easy money is usually the most dangerous kind. By exposing the "speaking" game and labeling the majority of the sector as uninvestable trash, he wasn't telling investors to leave the room; he was showing them how to find the few people in it worth listening to. In a market deafened by noise, the most valuable skill is knowing when to stop listening to the speakers and start reading the spreadsheets.
Sources:
VRIC 2026 Agenda: "Make The Money, Take The Money: A Discussion of Selling" - Cambridge House International.
Panel Discussion: "This Isn't Our First Bull Market" featuring Rick Rule, Ross Beaty, Robert Quartermain - VRIC 2026 Main Stage.
Contextual Analysis: Rule Investment Media & Cambridge House International Archives.
