PORTLAND, Ore., Feb. 20, 2017 /PRNewswire-iReach/ -- IdeaSuite announced today that it has added new virtual reality testing capabilities to its Portland, Oregon research facility.
IdeaSuite's new VR testing capabilities will allow VR developers, market researchers and usability analysts to test their VR products in a state-of-the art setting, enabling researchers to observe and record users' interactions with both VR hardware components and virtual environments. The new capabilities will be available to clients immediately.
"Interest in VR is growing very rapidly," according to IdeaSuite General Manager, Damian Conrad. "The applications are myriad from tourism to retail to architecture. Marketers are rolling out systems allowing customers to walk through virtual spaces, see and interact with kitchen designs, view car interiors, or tour homes. The possibilities are endless, and companies are showing tremendous interest in the platform. We're still in the early development stages of VR, but many companies are looking to see how they can leverage the technology to enhance their marketing programs."
"We are very experienced in working with usability researchers studying computers, mobile devices, and wearables, but testing VR applications requires additional technologies and a different approach," Conrad said. "The foundation of our in-house system is a powerful computer - custom built for the highest resolution VR. We can test any headset, but we have as part of our stock equipment the industry leading HTC Vive VR headset.
The new capabilities, combined with IdeaSuite's advanced in-house video capture and streaming system, will provide VR researchers a complete picture of the participant and their interactions with the technology. IdeaSuite's large research studio provides total freedom of movement for the participant during the study making it possible to conduct seated, or full room-scale VR studies.
For more information about IdeaSuite please visit www.idea-suite.com
For more information about IdeaSuite's VR research services visit www.idea-suite.com/vr-testing
About IdeaSuite
IdeaSuite is a state-of-the-art research facility for focus groups, usability studies, and VR testing. IdeaSuite clients come from numerous industries including consumer electronics, software, medical devices, automotive, food and beverage, insurance and more.
Media Contact: Damian Conrad, IdeaSuite, 855-322-0992, info@idea-suite.com
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SOURCE IdeaSuite
