The stock opened the week on Monday, January 15th at $0.11 and has doubled to $0.22 today. The stock hit a 52-week high today of $0.235. The volume is also exponentially higher as so far today the volume has reached just over 16 million shares traded. Whereas the average daily volume is approximately 1 million.
QYOU Media recently announced that The Q India, the company's Hindi language youth-oriented channel is now available in and across over 650 million homes and devices in India. In addition, QYOU began its monetization efforts in early Q1, ad sales via initial orders from leading national brands including Airtel, Reckitt Benkiser, Britannia and SBS Biotech. Having launched The Q India channel in July 2017 and invested for three and a half years in a strategy of programming the best digital and social content in India and achieving mass distribution across television, OTT and mobile platforms, the company has embarked in 2021 on its monetization phase with over $200K in new ad insertion orders in the first two weeks of January. Additional new campaigns are expected to launch throughout the quarter.
QYOU was the first to rated by BARC (Broadcast Audience Research Council, the "Nielsen of India") in Week 10 2020 The Q India cable and satellite television audience has grown exponentially to over 22 million weekly viewers watching a record 73 minutes per session. The 73 minutes of engagement (Time Spent Viewing) grew from an initial time of 9 minutes in Week 10 2020 and now outpaces the other closest youth oriented competitive channel (MTV) by nearly 30 minutes per session. The growth for The Q India since it became BARC rated less than one year ago makes The Q India the fastest growing Hindi General Entertainment channel in the country on satellite and cable television. BARC ratings are only reflective of the cable and satellite television distribution for the channel and do not include audience viewership on digital and mobile distribution platforms which represent a substantially larger audience footprint for the company.
Curt Marvis, CEO and Co-Founder of The Q India stated, "For over three years we have held firm on a three part strategy in India: (1) build the most relevant channel for Young India with content from top social stars and digital creators; (2) secure vast distribution across TV, OTT and mobile platforms while growing a loyal engaged audience and (3) monetize ever increasing viewership via advertising and influencer marketing sales. With the tremendous momentum we have achieved with respect to phases 1 and 2 of the strategy, 2021 marks the beginning of Phase 3 - monetization - we are already seeing the benefits with the onboarding of ads from premium brands. We expect 2021 to be a breakout year in India for The Q."
The Q India is an advertiser supported Hindi language channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 800 programs, it now reaches an audience of over 650 million via 50 million television homes with partners including TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 220 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV and Chingari.
QYOU YouTube: https://www.youtube.com/channel/UCQRkMc6Y4gM604AsNLHoH1g
Company Website: https://www.qyoumedia.com/
Company Telegram: https://t.me/QYOUMedia
